Coca Cola just announced that it will begin selling a “premium-priced, protein-boosted milk” under its Fairlife label. It will be available nationally next month when their advertising blitz begins. Will you be a victim of good marketing and compelling advertising? Maybe so!
Bloomberg reports the following:
At a recent conference announcing Fairlife, Sandy Douglas, the president of Coca-Cola North America, said the company expects the premium milk to “rain money” following extensive marketing efforts (which, so far, include a website with pin-up style images of women wearing liquid milk dresses).
Coke says the milk (to be priced in the $4.00 per half-gallon range) will be “cold-filtered so that it has 50% more protein, 50% less sugar and 30% more calcium than conventional milk”. It will also be promoted as lactose-free and will be displayed in the dairy case right along with all of the other milk products. Rest assured, there isn’t a cow on the planet capable of producing “milk” as defined by Coca-Cola. So…what is it?
So far Coca-Cola has managed to convince millions and millions of people year-after-year that Coke is a good hydration option when you don’t feel like drinking water. When Coca-Cola saw soda sales slipping they tuned-in to the world’s growing interest in water and they brilliantly put a spin on their bottled tap water by calling it “purified” and healthy. So why would we be surprised that Coke is rolling out an engineered “milk” and promoting it as a viable option as a “dairy” products? Anything to make a dollar.
This move to capture the milk market comes as carbonated drink sales continue to decline in the U.S. The good news is that we’re having an impact on soda sales as we preach about the consequences to our health. The bad news is that companies like Coca-Cola have no limits on the falsehoods that they’ll promote just to hustle products to clueless and careless consumers.
It’s time to get back to basics and reconsider all beverages. Your body is 70% water and it needs lots of healthy water to function optimally…not Coca-Cola, Sprite or artificial “milk”.
You won’t find healthy water in your tap.
You won’t find healthy water in a plastic bottle.
You won’t find healthy water in your refrigerator water dispenser or through a carbon filter pitcher.
You’ll find healthy water when you make the decision to produce it yourself using a quality ionizer. No more parasites, no more pharmaceuticals, no more BPA, no more chemicals, no more oxidative water. Just pure, ionized, alkalized, electrically charged water. You know, the way water was in the olden days before we messed things up. What a novel concept!
JUST BY CHANGING YOUR WATER
YOU CAN DRAMATICALLY CHANGE YOUR HEALTH!